Privacy policy
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage to optimize our Site, and to show you relevant Elma Skin Care Ltd adverts as you browse the web
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify and other marketing and behavioural advertising service providers who help us market our business
Order information
Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, third-party payment provider Stripe & fulfilment centre Tradefy (Kriliya Ltd).
Customer support information
Examples of Personal Information collected: Name and contact details such as email address, telephone number and delivery address, purchase information/history.
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Minors
We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
AMAZON (Tradefy fulfilment): They process your name, address and other contact details in order to process and dispatch your skincare order on behalf of Elma Skin Care Ltd
- Stripe Inc: As a third-party payment provider, they process your payment method information (such as credit or debit card number, or bank account information), purchase amount, date of purchase, and in some cases, some information about your purchases. You can read more about how Stripe uses your Personal Information here: https://stripe.com/en-gb-bg/privacy
- Omnisend - an online marketing platform which we use to manage our customers communication preferences and create and distribute our E-newsletters. They may process your name, email address, address, telephone number as well as receive data about your participation in social media websites. You can read more about how Omnisend uses your Personal Information here: https://www.omnisend.com/privacy/
- Yotpo - eCommerce marketing platform offering solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. They may process your name, email address and other contact details for your orders. You can read more about how Yotpo uses your Personal Information here: https://www.yotpo.com/privacy-policy/
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Facebook - We share cookie data - hashed email, browsing data, transaction data. Opted in customer data has also been uploaded into Facebook. We share this information for advertising purposes, mainly retargeting and profiling of data to create insights and lookalikes to serve more relevant advertising on Facebook platforms. In addition, our website uses social plugins ("plugins") for Facebook. The plugins are identified with a Facebook logo or with "Facebook Social Plugin." If you access a web page on our website which includes such a plugin, your browser establishes direct connection with the Facebook servers. The content of the plugin is sent from Facebook directly to your browser and then integrated in the website. The integration of plugins provides Facebook with the information that you have accessed the corresponding page on our website. If you are logged on to Facebook your visit can be assigned by Facebook to your Facebook account. If you interact with the plugins, by for example using the "Like" button or by adding a comment, the corresponding information will be sent from your browser directly to Facebook where it will be stored. The purpose and scope of data collection and further processing and use of data by Facebook and your rights and data privacy setting options in this regard are detailed in Facebook's own privacy policy. If you do not wish Facebook to collect information about you via our website you must logout from Facebook before going to our website. You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/privacy/explanation.
Pinterest - We might share a list of customer email addresses and other relevant Information with Pinterest for the purpose of targeted advertising. in addition, We employ certain subpages of Elma Skin Care Ltdas social plugins for Pinterest. By activating the plugin and using ‘Pin It’ button, your page visit is linked to your Pinterest board and shared with other users. this data is transmitted to Pinterest,Elma Skin Care Ltdreceives this data which We use via Pinterest.
For more information, please refer to Pinterest privacy policy here: https://policy.pinterest.com/en/privacy-policy⠀For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Facebook - https://www.facebook.com/settings/?tab=ads
- Google - https://www.google.com/settings/ads/anonymous
- Pinterest - https://help.pinterest.com/en/article/personalization-and-data
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”) or the United Kingdom, we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA or the United Kingdom, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA or the United Kingdom, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us by emailing contact@elma.shop.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
We use the following cookies to optimize your experience on our Site and to provide our services:
- cookies necessary for the functioning of our website
- cookies for reporting and analysis purposes
We may also use third party cookies (such as Google Analytics) to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions. We may use third party companies to provide advertising services and/or to collect certain information when you visit and interact with our website. These third-party companies may collect and use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website [and/or other websites] to provide advertisements about goods and services likely to be of greater interest to you. These third-party companies may use cookies and other technologies to recognise your browser to collect and record information about your web surfing activity including your activities on this website.
You may visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/ to learn more about interest-based advertising, or to opt out of receiving advertisements tailored to your interests on your browser, from their respective members and participants.
As we’ve explained above, cookies help you to get the most out of our websites. Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@elma.shop.
At Elma Skin Care, we believe in the power of nature to heal and beautify the skin. Our values are rooted in the use of natural ingredients, cruelty-free practices, and a commitment to high quality. We are dedicated to incorporating the latest innovative techniques, while also drawing upon the traditional wisdom of herbs and plants to create simple and effective skincare products. We strive to provide our customers with a holistic and nurturing experience, enhancing both the health and appearance of their skin.
ESC Ethics
Are ESC products vegan?
At Elma Skin Care, we believe in using natural ingredients to enhance the beauty and health of the skin. Although our products contain lanolin, a substance derived from sheep wool, we ensure that it is obtained from sheep without causing any harm. We are committed to cruelty-free practices and only source lanolin from lanolin glands that have been removed from the animals in a humane manner. We strive to provide our customers with high-quality and innovative skincare products, incorporating the best of both traditional and contemporary techniques. Our values center around the use of herbs and plants, combined with a commitment to simplicity, to create a holistic and nurturing skincare experience.
Are ESC products cruelty-free?
At Elma Skin Care, we are confident in the quality and ethical standards of our products. We are proud to be a cruelty-free brand and firmly believe in never conducting animal testing. Our use of lanolin, derived from the wool of healthy and well-cared for sheep, reflects our commitment to animal welfare. We are dedicated to creating high-quality skincare products that not only benefit our customers, but also promote ethical and responsible practices. Our values center around the use of natural ingredients and a commitment to innovation, combined with a focus on simplicity and effectiveness.
Are ESC packagings recyclable?
At Elma Skin Care, we are committed to sustainability and protecting the environment. We use recycled paper and glass in our products and prioritize the use of environmentally-friendly materials.
As an eco-tip, we encourage our customers to recycle and reuse our jars and bottles instead of discarding them.
For those looking for an eco-friendly solution to travel, we suggest reusing your empty Elma cosmetic containers by filling them with your favorite beauty products for a hassle-free and environmentally conscious trip.
Products FAQ's
Where are ESC products made?
At Elma Skin Care, we are dedicated to crafting products with passion and quality in mind. Our products are made in a small laboratory and factory located in Canada, where we prioritize the personal touch of a "homemade" experience. We believe that even the simplest things, like a cup of tea, have a special taste when made at home, and this philosophy extends to our skincare products. By combining a focus on quality over quantity, we aim to provide our customers with the best possible experience.
Are ESC products made with natural ingredients?
At Elma Skin Care, we are committed to providing our customers with natural and safe skincare products. Our line of skincare products is made with the best ingredients, free of artificial preservatives, steroids, antibiotics, and other harmful chemicals. We believe in using only natural ingredients to ensure that our customers have peace of mind when it comes to the products they use on their skin. Join us in our mission to revolutionize skincare and make a commitment to natural and safe products with Elma Skin Care.
What do locally sourced ingredients mean?
Ingredients sourced locally are obtained from nearby farmers or producers of fresh produce. These ingredients come from farms or growers that are located in close proximity to your location. By sourcing ingredients locally, we ensure that they are fresh, of high quality, and produced in an environmentally responsible manner.
Are ESC products fragrance free?
At Elma Skin Care, we avoid the use of artificial fragrances and instead, allow the natural scent of the herbs and ingredients used in our products to shine through. This means that when you use our products, you'll experience the true, natural fragrance of the ingredients we've carefully selected to enhance your skin's health and beauty.
Are ESC products organic?
At Elma Skin Care, we prioritize the use of natural and locally sourced ingredients in our products. Our ingredients are sourced from sources that are healthy, ethical, and minimize human interference. While not certified organic, our commitment to using only natural ingredients ensures the safety and quality of our products for our customers.
Do ESC products contain preservatives?
At Elma Skin Care, we are dedicated to using only the safest and purest natural ingredients in our products. Our commitment to natural ingredients means that our products are free from synthetic preservatives, steroids, and parabens, ensuring that what you put on your skin is not only effective, but also safe for your health. We believe in the power of nature and are proud to offer products that are free from harmful chemicals.
Can ESC products be used during pregnancy?
At Elma Skin Care, we understand that the safety of expectant and nursing mothers is of the utmost importance. That's why we always recommend consulting with a midwife or physician before using any cosmetic products. As a natural skin care line, we take pride in using only the highest quality ingredients and avoiding any harmful chemicals or artificial preservatives. Our products are made with care and love, and we are confident that they are safe for use during pregnancy.
Why does my product look different?
At Elma Skin Care, we are dedicated to using only the highest quality, 100% natural ingredients in our products. We source these ingredients directly from nature, ensuring their purity and potency. As a result, each of our products may vary slightly due to the unique properties of the natural ingredients used. However, this variation only adds to the authenticity and effectiveness of our products, as each ingredient works in harmony with the others to provide the best possible results for your skin.
Is it recommended to perform a patch test before using a product?
It is recommended to perform a patch test before using any new cosmetic product, including Elma Skin Care products, to ensure that you do not have any adverse reactions to the ingredients. This involves applying a small amount of the product to a discreet area of skin, such as the inside of your wrist or behind your ear, and monitoring for any redness, itching, or other signs of irritation for 24-48 hours. If there is any reaction, discontinue use and consult a dermatologist if necessary.
How should I store my ESC products?
To ensure the longevity and effectiveness of your product, store it in a cool and dry location and avoid exposure to direct sunlight.
What should I do if I experience a reaction to an ESC cosmetic product?
At Elma, we prioritize the safety and well-being of our customers. Our skin care line is crafted with only natural ingredients and free from harmful chemicals like synthetic preservatives, steroids, or parabens. Our goal is to offer not only effective but also safe solutions for all your skin care needs. In case of any adverse reaction such as a rash or irritation, kindly discontinue using the product promptly.
What is lanolin?
The use of lanolin in beauty care dates back many years, and is especially favored for its skin benefits. Derived from the sebaceous glands of sheep, lanolin is a natural wax that protects the animals from the elements. The extraction of lanolin from raw wool is done through a soap solution or hot water kneading process, followed by isolation through centrifuging, bleaching, deodorizing, and drying.
Lanolin is highly valued for its moisturizing properties and ability to hydrate not only the skin, but also nails and hair. It helps to retain moisture and serves as a lubricant, making the skin smoother and softer.
At Elma Skin Care, we use lanolin as the foundation of all of our products. We ensure that the lanolin used is ethically sourced from sheep wool that has been shorn without causing harm to the animal.